Seth is always incredibly insightful but this little essay had one sentence that really struck home

They may have found a short-term solution, but the magazine is doomed precisely because the people they are pandering to don’t really pay attention and aren’t attractive to advertisers.

This is the key concept here. Over time advertisers are only going to pay for results - not impressions. And when that happens all those little tricks we hate so much will have to stop.

They may have found a short-term solution, but the magazine is doomed precisely because the people they are pandering to don’t really pay attention and aren’t attractive to advertisers.