Google is acting like a child with android. When last did you see Apple give their competition any attention at all - leaders don’t need to point out what the others are doing wrong. They just go and do the right thing.
Pin point perfect - pithy even.
At the tasting sessions under shoreditch town hall.
This article ended up annoying me - Its a classic tale of a natural resource running out and the consequences we face. Except for the fact that in page one the solution which worked last time is laid out pretty clearly - we go and find more of it as they did in the 1940s quite deliberately. Human beings solve problems like this when there’s money to be made - complaining that it looks bad doesn’t help anyone.
This is a great article but it’s not about the future of books - it’s about the failure of the industry to realise they need to change. Throughout this piece what leaps out is how defensive and clueless the book execs are. There’s a telling quote from an O’Reilly exec (who to be fair do get it and are doing something sensible).
“Nothing is stopping publishers from putting apps for books on iPhones”
These guys could have been publishing on the platform at prices they control for years now - yet they’ve chosen to complain and try to prop up the bookstores that - currently - provide a big chunk of their revenue.
I’ve had a kindle for about 8 weeks now - never even so much as touched an iPad since, living in the UK, I’m a second hand citizen in Appleland.
Nonetheless I feel qualified to comment on why I don’t think the iPad will destroy the kindle - the reason is simple:
The kindle is simply the best reading experience I’ve ever had.
After 8 weeks of reading on my kindle I can say that I now avoid buying books if they’re not available on the platform - reading is simply superb on the device. I buy a lot of books - they’re piled high on every surface of my home. And yet I am deeply in love with the Kindle experience.
I contrast this with the experience of reading on my iPhone or Mac. I have the Kindle app for both and Instapaper for the iPhone. The getting lost factor simply isn’t there for these platforms. Instapaper is about as close as I get with it’s tilt scrolling and I read a bunch of stuff on the bus - but for serious reading the Kindle kills it.
Tapping the screen on the iPad sounds interventionist to me - it will interrupt the page turning experience - the Kindle vanishes while reading - you forget you’re reading one. And it’s the form factor and weight of the thing that does it. It’s actually easier to read than a real book. The iPad - for all its desirability and swoon factor (I’m sure I’ll break down and buy one as I have with every other apple device) - will not be as good as the Kindle for reading books.
Wow - I never met the man but his books were never anything but brilliant.
It’s possible that I think Berkun is insightful because his analysis here gives word to my vague feeling about why I probably won’t buy an iPad - it doesn’t do anything compellingly new for me. That said, this is still a great bit of insight.