Install this theme
"a step back to the era of CD-ROMS." is how eBooks on the iPad are referred to as Wesiberg lovingly deconstructs the myth that people will want to turn pages on the iPad.
Pop up decadance

At the tasting sessions under shoreditch town hall.

Why I don’t think the iPad will beat the Kindle

I’ve had a kindle for about 8 weeks now - never even so much as touched an iPad since, living in the UK, I’m a second hand citizen in Appleland.

Nonetheless I feel qualified to comment on why I don’t think the iPad will destroy the kindle - the reason is simple:

The kindle is simply the best reading experience I’ve ever had.

After 8 weeks of reading on my kindle I can say that I now avoid buying books if they’re not available on the platform - reading is simply superb on the device. I buy a lot of books - they’re piled high on every surface of my home. And yet I am deeply in love with the Kindle experience.

I contrast this with the experience of reading on my iPhone or Mac. I have the Kindle app for both and Instapaper for the iPhone. The getting lost factor simply isn’t there for these platforms. Instapaper is about as close as I get with it’s tilt scrolling and I read a bunch of stuff on the bus - but for serious reading the Kindle kills it. 

Tapping the screen on the iPad sounds interventionist to me - it will interrupt the page turning experience - the Kindle vanishes while reading - you forget you’re reading one. And it’s the form factor and weight of the thing that does it. It’s actually easier to read than a real book. The iPad - for all its desirability and swoon factor (I’m sure I’ll break down and buy one as I have with every other apple device) - will not be as good as the Kindle for reading books.